Get Featured in FHM

Because lifestyle touches almost every consumer business, a publication like FHM is pitched from all directions. Owners who try on their own often find that a thoughtful email about a restaurant, a product or a book goes unanswered for months. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on fhm.com inside the window written into your scope, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What FHM covers

Lifestyle coverage is about choices, and FHM helps its readers in the United States make them. A publication of this kind writes about where to eat and stay, what to cook, how to arrange a home, how to travel well and how to look after family, relationships and oneself. It also introduces the businesses and individuals behind those choices, from a neighborhood restaurant to a first-time author.

The tone is friendly and grounded, written for readers who want honest ideas and not a sales pitch. A feature keeps their interest when it is specific about the experience and modest in its promises. Profiles of owners, makers, practitioners and writers belong beside guides and recommendations, as long as the story is true to life, has a person at its center and offers something a reader can use.

Who reads FHM

Lifestyle readers read with their own plans in mind, and that is the audience FHM serves in the United States. They want recommendations they can act on and people they can relate to. Coverage in this category also works as a discovery tool for others: stockists looking for products, planners looking for venues and experts, and producers looking for guests.

What makes it work is relevance. Your story appears in a publication about everyday living, read by people thinking about their own. For a small or local business, that is recognition customers understand at a glance. For a practitioner, a coach or a writer, it is a published reference that shows your experience and approach to the people considering working with you.

Being seen by readers across the United States

National readers in the United States often meet a company for the first time through the publications they follow. A feature in FHM gives that introduction a setting people across the country know. It can help in conversations with distributors, retailers, lenders and prospective hires, and it gives anyone in the United States who researches your name a recognizable source to read.

National coverage in the United States is usually sought by companies that sell online or across many states, including consumer brands, software firms, financial and health services, and franchise systems. Founders, executives, authors and experts building a nationwide profile ask for it as well, as do foreign companies introducing a product to American buyers.

Lifestyle stories do well when they meet the reader at the right time of year. A piece tied to a season, a holiday, a new menu, a publication date or a travel period feels timely, while the same piece without that connection can drift. Add one vivid detail about how you work, and an FHM reader has a reason to remember you.

Here are the angles lifestyle readers tend to enjoy. Pick the one that sounds most like you. A single honest story with concrete detail is more convincing than a piece that covers everything you do.

What weakens a pitch

• A business with no face. Lifestyle readers connect with people. Leaving out the owner, the chef, the maker or the author removes the reason to care.
• Advice with nothing behind it. Tips that could come from anyone are forgettable. Readers want to know what your own experience taught you.
• Claims that cannot be checked. Sourcing, credentials, customer numbers and “first of its kind” statements must be accurate before they go into a feature.
• No sense of timing. A story with no season, opening, launch or date attached is easy to put off. A reason to read now helps.