Get Featured in Inland Valley Daily Bulletin

Ask any owner who has emailed a local newsroom about a grand opening: a reply is far from certain. Inland Valley Daily Bulletin has a whole community to cover with a finite staff, and a pitch from a stranger is easy to set aside. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on dailybulletin.com inside the window written into your scope, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Inland Valley Daily Bulletin covers

Every community has stories that never reach a national outlet: a new clinic, a restaurant changing hands, a nonprofit campaign, a planning decision, a team’s season. Local news publications exist to report them. Inland Valley Daily Bulletin is one such publication, serving readers in California, and its coverage, published at dailybulletin.com, is built around what is happening in its own area and who is involved.

Because the audience is nearby, usefulness counts. Coverage that tells readers something they can act on, such as a service now available, an event to attend, a cause to support or a business to try, fits local news well. So do stories of local people: owners, practitioners, organizers, authors and artists whose work has a clear tie to the community and a reason to be told now.

Who reads Inland Valley Daily Bulletin

Who reads local news in California? Residents who want to keep up with their community, owners watching the local market, professionals looking for referrals and partners, and newcomers learning the area. Inland Valley Daily Bulletin writes for that readership. Its audience is defined by location, which means a story there reaches people who can actually visit, call, book or attend.

For a local business or practice, that makes an Inland Valley Daily Bulletin feature a way to be seen by the people most likely to become customers, clients or patients. It is also a credential you can show: local news coverage tells prospects, partners, lenders and landlords that your work is known in the community you serve.

What local coverage in California does for you

Coverage in Inland Valley Daily Bulletin reaches people who live and work in California, which is where most local buying decisions are made. Readers tend to give more weight to a business they have seen in a publication from their own area. When a customer, landlord or potential partner in California looks up your name, a local feature gives them something familiar and credible to find.

Typical clients include owners of family businesses, founders of growing local companies, authors and speakers with roots in California, and leaders of community organizations. Regional chains and out-of-state firms expanding into California also seek local coverage so that their arrival is explained in a publication residents already read.

A local publication writes for neighbors, so a feature earns attention when it answers a neighbor’s questions: who you are, where you are, what is new and why it matters to the area. The strongest stories name the town or neighborhood, give dates and details, and show a connection to the community beyond the sale.

Before drafting, we identify the strongest of the angles below. Owners often overlook the story behind the business, such as why they started or whom they serve, and it is frequently the one readers remember.

What weakens a pitch

• A national message with a town name added. Local readers can tell when a story was not written with their community in mind.
• Jargon. Industry terms that work in a trade magazine lose a general local audience, so plain language serves the story better.
• Overstated community ties. If the connection to the area is thin, say what is true and build the story on something else.
• Everything at once. A feature that tries to cover history, services, awards and future plans together leaves readers without a clear takeaway.