Get Featured in What’s On

Because lifestyle touches almost every consumer business, a publication like What’s On is pitched from all directions. Owners who try on their own often find that a thoughtful email about a restaurant, a product or a book goes unanswered for months. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on whatson.ae inside the window written into your scope, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What What’s On covers

Lifestyle coverage is about choices, and What’s On helps its readers in the United Arab Emirates make them. A publication of this kind writes about where to eat and stay, what to cook, how to arrange a home, how to travel well and how to look after family, relationships and oneself. It also introduces the businesses and individuals behind those choices, from a neighborhood restaurant to a first-time author.

The tone is friendly and grounded, written for readers who want honest ideas and not a sales pitch. A feature keeps their interest when it is specific about the experience and modest in its promises. Profiles of owners, makers, practitioners and writers belong beside guides and recommendations, as long as the story is true to life, has a person at its center and offers something a reader can use.

Who reads What’s On

Lifestyle readers read with their own plans in mind, and that is the audience What’s On serves in the United Arab Emirates. They want recommendations they can act on and people they can relate to. Coverage in this category also works as a discovery tool for others: stockists looking for products, planners looking for venues and experts, and producers looking for guests.

What makes it work is relevance. Your story appears in a publication about everyday living, read by people thinking about their own. For a small or local business, that is recognition customers understand at a glance. For a practitioner, a coach or a writer, it is a published reference that shows your experience and approach to the people considering working with you.

Why local recognition in the United Arab Emirates matters

A feature in What’s On is seen by people who live, work and invest in the United Arab Emirates. For a company seeking customers or partners there, that visibility matters, because buyers tend to trust names that appear in sources they follow. It also means a search for your business in the United Arab Emirates can lead to a publication the reader already knows.

Coverage in the United Arab Emirates is commonly sought by companies in real estate, finance, hospitality, energy, technology, healthcare and luxury goods, and by founders and executives who want a visible profile there. International firms opening a regional office or seeking local investors and distributors are among the most frequent clients.

Lifestyle stories do well when they meet the reader at the right time of year. A piece tied to a season, a holiday, a new menu, a publication date or a travel period feels timely, while the same piece without that connection can drift. Add one vivid detail about how you work, and a What’s On reader has a reason to remember you.

We begin with one angle from the list below and build around it. Most businesses and authors could tell several stories, and our task is to find the one that is most useful to a lifestyle reader.

What weakens a pitch

• Health promises. We do not write that a product, food or practice treats, cures or prevents anything. Features describe the experience and the approach instead.
• Nothing a reader can try. A feature about a business that is not yet open or a product not yet available gives people nowhere to go.
• Superlatives without detail. “The best”, “unique” and “made with love” appear everywhere. What the food tastes like or how the service works is what readers remember.
• Every offering in one piece. A feature that lists the full menu, range or program reads like a brochure. One story, clearly told, serves you better.