Get Featured in The Block
The Block • Guaranteed press release placement • 3–5 days • Global audience
Yes, you can get featured in The Block. Viral Spike Marketing arranges a guaranteed press release placement on theblock.co: your announcement, written and formatted for distribution, approved by you before it goes out, indexed on Google, and typically live within three to five days. If the placement does not publish, you receive a full refund.
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Can you get featured in The Block?
Builders, users and funds in international markets read crypto publications like The Block to keep up with a fast-moving industry.
The Block covers cryptocurrency, blockchain and Web3: the networks, the projects, the companies and the people behind them. Publications in this category hear from a very large number of projects, so coverage earned by cold pitch tends to go to the biggest protocols, the largest raises and already familiar names. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on theblock.co inside a written window, usually three to five days. It is a real article on the site that you can put in a proposal, a deck or a profile.
What The Block covers
The Block is a cryptocurrency and Web3 publication serving readers in international markets. Publications in this category cover blockchain networks and what is built on them: digital assets, decentralized finance, exchanges, wallets, infrastructure, NFTs, gaming, tokenization and the rules that govern the industry. Alongside news, they run project profiles, founder interviews, explainers and analysis that help readers understand how a technology works and what a team is trying to achieve with it.
Crypto readers have learned to be careful. They respond to substance: shipped code, audits, real usage, named team members and a plain explanation of how something works. So the stories that work in this category are the verifiable kind. A mainnet launch, a new feature, an integration or partnership, a funding round, a security milestone or a founder’s account of the design all give a reader something to assess for themselves.
Who reads The Block
People read The Block because they are involved in crypto in some way. The audience for a cryptocurrency and Web3 publication in international markets typically includes token holders and traders, developers, founders, people working at exchanges and protocols, analysts, funds and curious newcomers. They read to follow new projects, to understand how things work and to decide what deserves a closer look.
That is the value of crypto coverage to the team being covered. A feature in The Block presents your project clearly to an audience that knows the industry, and it continues to be useful afterwards. Teams share it with their communities, link to it from documentation and websites, and include it in materials for partners. It is information about the project, and never financial advice.
Why visibility in international markets matters
A name that is known in one country can be unknown in the next. The Block is read internationally, so a feature there carries your story to audiences in international markets who would not see local coverage from your home market. That matters for cross-border sales, for partnerships, and for the moment a prospect overseas searches your name.
The people who want coverage in international markets usually work across borders already or intend to. They include founders seeking overseas investors, brands looking for foreign distributors, and firms recruiting internationally. Family offices, real estate developers and education providers with clients abroad are frequent as well.
Who a Block feature is a good fit for
The Block suits the teams and founders building in crypto and Web3.
Crypto projects and protocols
Teams building networks, DeFi applications, infrastructure or tooling that can explain what the technology does and show progress to date.
Exchanges and platforms
Trading venues, wallets, custody providers and payment platforms that want to explain new services, security practices or expansion into additional markets.
Web3 startups
Young companies in gaming, NFTs, identity, tokenization, data or AI using blockchain to solve a defined problem for real users.
Founders and funds
Builders, operators and venture funds with a clear thesis on the industry and experience that other people in the space can learn from.
What the Block placement includes
Everything below is written into your scope before you pay.
| Item | What you get |
|---|---|
| Placement type | Guaranteed press release placement on theblock.co. Your announcement is written in press release format and distributed so that it appears on the site. |
| Typical turnaround | Three to five days from your written approval of the draft. Your scope names the exact publication window. |
| Audience and region | International markets, with a readership of crypto users, developers, founders, analysts and funds who follow blockchain technology and the projects built on it. |
| Google indexing | The article is published at a live URL on theblock.co and indexed by Google, so it can be found when someone searches your name or company. |
| Your approval | You review the full draft, request revisions and sign off in writing before anything is submitted. |
| Refund guarantee | If the placement does not publish as written, you receive a full refund. The refund terms are stated before payment. |
The outlet, format, timeline and refund terms are written into your scope before you pay, exactly as they are for every guaranteed PR placement from Viral Spike Marketing. The Block is one of the outlets in our publications directory.
What makes a story pitch-ready for The Block
A crypto audience wants a working product, a real team and plain language.
Readers of The Block have seen many projects describe themselves as revolutionary, and the word has stopped meaning anything. What holds their attention is a specific account: what the product does today, who uses it, how it is secured, who built it and what comes next on the roadmap. A story built on those details reads as information, not as promotion.
Our first job is to find the strongest of the angles below. Teams often overlook the reasoning behind a design decision, and that is frequently what an informed crypto reader finds most convincing.
What weakens a pitch
- Hype language. “Revolutionary, next-generation and disruptive” describes every project’s own view of itself, so it tells an experienced crypto reader nothing.
- Value predictions. We do not write about what a token will be worth, and nothing in a feature should read as financial advice.
- No working product. A feature about plans alone gives readers little to verify, so the story should rest on what already exists.
- An anonymous story. Readers of The Block want to know who is building a project, and a piece with no people in it raises doubts.
How Viral Spike Marketing handles it
Strategy, story angle, writing, placement, delivery. No retainer, no lock-in.
Strategy
A short consultation covers your project, your team, your stage and your timing. If The Block is not the right outlet for your goal, we say so.
Story angle
We identify the angle an editor at The Block would run: a clear, factual Web3 story with a problem, a design choice and progress that readers in international markets can verify.
Writing
Our writers draft the piece to The Block’s standards and length. You review it, request revisions and give written approval.
Placement
The approved article is submitted to the publication inside the agreed window. Nothing is submitted before you sign off.
Delivery
The piece goes live on theblock.co. You receive the live URL and guidance on using it in your pitch materials, project site, social profiles and ecosystem applications.
Viral Spike Marketing has run press and visibility campaigns for brands, founders and artists across the country, including names such as OVO Sound, Taylor Gang, G Herbo and NLE Choppa. Guaranteed placements are one route inside our public relations service; pitched coverage is the other.
Block placement FAQ
Common questions from crypto and Web3 teams considering a feature in The Block.
How do you get featured in The Block?
Is The Block right for a company that serves the crypto industry?
How long does a Block placement take?
Will a feature affect our token?
Does a feature in The Block help with customers in more than one country?
Will the Block article be indexed by Google?
What happens if it does not publish?
Other outlets we place
Pair the placement, or pick the better fit. Browse the full list in our crypto and web3 publications.
Get featured in The Block before your next launch.
Send a short description of your project and your goal, and we will propose the angle that fits. We will confirm the fit, put the outlet, timeline and refund terms in writing, and handle it from angle to live link.
Guaranteed press release placement · you approve the draft · full refund if it does not run