Get Featured in Globe Gazette

Most small newsrooms cannot answer every email, let alone report every story offered to them. A cold pitch to Globe Gazette competes with everything else happening in the community that week, and many of those pitches never get a reply. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on globegazette.com inside the window written into your scope, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Globe Gazette covers

Local news is the layer of journalism closest to where people live, and Globe Gazette works at that level for readers in Iowa. A publication of this kind typically follows town or city decisions, neighborhood changes, new businesses, schools, local sports, community events and the people behind them. National outlets rarely get to these stories, which is exactly why local publications exist.

The tone of local news is direct and practical. Readers want to know what is opening, what is changing, who is behind it and how it affects them. That makes room for stories about a business reaching a milestone, a professional bringing a new service to the area, a nonprofit meeting a need, an event worth attending, or a resident with an achievement the community would want to hear about.

Who reads Globe Gazette

Who reads local news in Iowa? Residents who want to keep up with their community, owners watching the local market, professionals looking for referrals and partners, and newcomers learning the area. Globe Gazette writes for that readership. Its audience is defined by location, which means a story there reaches people who can actually visit, call, book or attend.

For a local business or practice, that makes a Globe Gazette feature a way to be seen by the people most likely to become customers, clients or patients. It is also a credential you can show: local news coverage tells prospects, partners, lenders and landlords that your work is known in the community you serve.

Reaching readers and customers in Iowa

Coverage in Globe Gazette reaches people who live and work in Iowa, which is where most local buying decisions are made. Readers tend to give more weight to a business they have seen in a publication from their own area. When a customer, landlord or potential partner in Iowa looks up your name, a local feature gives them something familiar and credible to find.

Typical clients include owners of family businesses, founders of growing local companies, authors and speakers with roots in Iowa, and leaders of community organizations. Regional chains and out-of-state firms expanding into Iowa also seek local coverage so that their arrival is explained in a publication residents already read.

The question every local reader asks is simple: what does this have to do with here? A good feature answers it in the first lines. That can be an address, a hometown, a local client base, a community project or a new service for residents. Everything else in the story builds on that connection.

The angles below are where we begin. One clear angle, backed by real details about your work in the community, makes a better local story than a list of everything you offer.

What weakens a pitch

• No local connection. If the story could run unchanged in any town, readers of a community publication have little reason to stop on it.
• Sales copy presented as news. Readers come for information about their community, so a list of offers and slogans reads as out of place.
• Vague claims. “Best in the area” and “top-rated” mean little without something a reader can verify, and everything we write must be true.
• Too many messages. One opening, one milestone or one person, told clearly, is stronger than a tour of every service you provide.