Get Featured in The Santa Clarita Valley Signal

The Santa Clarita Valley Signal is a local news publication, and local newsrooms tend to run on small staffs with more story tips than they can follow. Pitches from businesses usually lose out to public meetings, breaking news and school sports, however good the story is. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on signalscv.com inside a written window, usually three to five days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Santa Clarita Valley Signal covers

What does a local news publication cover? Whatever matters to the people nearby. For The Santa Clarita Valley Signal, that means news for readers in California: the kind of reporting on local government, business, schools, roads, real estate, events, sports and community life that larger outlets leave alone. A story earns its place by being relevant to the area, not by being big. Its reporting is published at signalscv.com.

Business and community stories sit comfortably beside civic news. A local publication is where readers expect to learn about a new restaurant, a practice adding a location, a contractor finishing a visible project, an artist’s exhibition or a company setting up in the area. The writing is plain and factual, the local connection is stated early, and the subject is someone or something readers can find nearby.

Who reads The Santa Clarita Valley Signal

A local audience is small compared with a national one, and far more relevant to a local business. Readers of a publication like The Santa Clarita Valley Signal live, work, shop and vote in the community it covers in California. Many of them are deciding where to spend money, whom to hire and which organizations to support close to home.

That matters for anyone whose work depends on local reputation. Real estate agents, advisers, physicians, attorneys, contractors and restaurateurs all win business through familiarity and word of mouth. A story in The Santa Clarita Valley Signal adds to both, and it can be shared on your site, in your office, in proposals and across your social profiles.

Why coverage in California matters

A business that serves California benefits from being seen where people in California already get their news. A feature in The Santa Clarita Valley Signal places your name in front of nearby customers, suppliers and referral sources who can act on it without leaving the area. It also adds a local reference point for anyone in the state who researches you before making a call or signing an agreement.

Coverage in California is commonly sought by service businesses, restaurants, medical and legal practices, real estate professionals, contractors and nonprofits that depend on local customers. It also suits companies from other states that are opening an office, a store or a franchise location in California and want to introduce themselves to the community.

Out-of-area companies and longtime locals face the same test: is there a reason for people in this community to care? For a newcomer, it may be jobs, a new location or a service not offered nearby. For an established name, it may be growth, history or community work. Either way, specifics carry the story.

We start by choosing one of the angles below. Most businesses and practices have two or three that would work, and the best choice is usually the one with the clearest local connection and timing.

What weakens a pitch

• A national message with a town name added. Local readers can tell when a story was not written with their community in mind.
• Jargon. Industry terms that work in a trade magazine lose a general local audience, so plain language serves the story better.
• Overstated community ties. If the connection to the area is thin, say what is true and build the story on something else.
• Everything at once. A feature that tries to cover history, services, awards and future plans together leaves readers without a clear takeaway.