Get Featured in Greensboro News & Record

Ask any owner who has emailed a local newsroom about a grand opening: a reply is far from certain. Greensboro News & Record has a whole community to cover with a finite staff, and a pitch from a stranger is easy to set aside. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on greensboro.com inside a written window, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Greensboro News & Record covers

Local news is the layer of journalism closest to where people live, and Greensboro News & Record works at that level for readers in North Carolina. A publication of this kind typically follows town or city decisions, neighborhood changes, new businesses, schools, local sports, community events and the people behind them. National outlets rarely get to these stories, which is exactly why local publications exist.

The tone of local news is direct and practical. Readers want to know what is opening, what is changing, who is behind it and how it affects them. That makes room for stories about a business reaching a milestone, a professional bringing a new service to the area, a nonprofit meeting a need, an event worth attending, or a resident with an achievement the community would want to hear about.

Who reads Greensboro News & Record

For most organizations with a local customer base, the people who matter most live within driving distance. Those are the readers a publication like Greensboro News & Record serves in North Carolina: residents, families, professionals, owners and community groups who follow local news to stay informed about the place they call home and the businesses and people in it.

Recognition close to home is often worth more than attention far away. A feature in a local publication gives an owner, a professional or an organizer something concrete to share with customers, donors, members and referral sources. It also gives people who look up your name a news story from your own market to find.

Why coverage in North Carolina matters

Coverage in Greensboro News & Record reaches people who live and work in North Carolina, which is where most local buying decisions are made. Readers tend to give more weight to a business they have seen in a publication from their own area. When a customer, landlord or potential partner in North Carolina looks up your name, a local feature gives them something familiar and credible to find.

Typical clients include owners of family businesses, founders of growing local companies, authors and speakers with roots in North Carolina, and leaders of community organizations. Regional chains and out-of-state firms expanding into North Carolina also seek local coverage so that their arrival is explained in a publication residents already read.

Stories in a community publication work best when they sound like news about a neighbor. That means a clear subject, a location, a timeline and a human being readers can picture. Owners and professionals who can say what changed, when, and who benefits locally are already most of the way to a strong feature.

We start by choosing one of the angles below. Most businesses and practices have two or three that would work, and the best choice is usually the one with the clearest local connection and timing.

What weakens a pitch

• No local connection. If the story could run unchanged in any town, readers of a community publication have little reason to stop on it.
• Sales copy presented as news. Readers come for information about their community, so a list of offers and slogans reads as out of place.
• Vague claims. “Best in the area” and “top-rated” mean little without something a reader can verify, and everything we write must be true.
• Too many messages. One opening, one milestone or one person, told clearly, is stronger than a tour of every service you provide.