Get Featured in Taste of Home

Because lifestyle touches almost every consumer business, a publication like Taste of Home is pitched from all directions. Owners who try on their own often find that a thoughtful email about a restaurant, a product or a book goes unanswered for months. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on tasteofhome.com within a window stated in writing, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Taste of Home covers

Lifestyle coverage is about choices, and Taste of Home helps its readers in the United States make them. A publication of this kind writes about where to eat and stay, what to cook, how to arrange a home, how to travel well and how to look after family, relationships and oneself. It also introduces the businesses and individuals behind those choices, from a neighborhood restaurant to a first-time author.

The tone is friendly and grounded, written for readers who want honest ideas and not a sales pitch. A feature keeps their interest when it is specific about the experience and modest in its promises. Profiles of owners, makers, practitioners and writers belong beside guides and recommendations, as long as the story is true to life, has a person at its center and offers something a reader can use.

Who reads Taste of Home

Lifestyle readers read with their own plans in mind, and that is the audience Taste of Home serves in the United States. They want recommendations they can act on and people they can relate to. Coverage in this category also works as a discovery tool for others: stockists looking for products, planners looking for venues and experts, and producers looking for guests.

What makes it work is relevance. Your story appears in a publication about everyday living, read by people thinking about their own. For a small or local business, that is recognition customers understand at a glance. For a practitioner, a coach or a writer, it is a published reference that shows your experience and approach to the people considering working with you.

What a national audience in the United States offers

National readers in the United States often meet a company for the first time through the publications they follow. A feature in Taste of Home gives that introduction a setting people across the country know. It can help in conversations with distributors, retailers, lenders and prospective hires, and it gives anyone in the United States who researches your name a recognizable source to read.

National coverage in the United States is usually sought by companies that sell online or across many states, including consumer brands, software firms, financial and health services, and franchise systems. Founders, executives, authors and experts building a nationwide profile ask for it as well, as do foreign companies introducing a product to American buyers.

Lifestyle stories do well when they meet the reader at the right time of year. A piece tied to a season, a holiday, a new menu, a publication date or a travel period feels timely, while the same piece without that connection can drift. Add one vivid detail about how you work, and a Taste of Home reader has a reason to remember you.

We begin with one angle from the list below and build around it. Most businesses and authors could tell several stories, and our task is to find the one that is most useful to a lifestyle reader.

What weakens a pitch

• Health promises. We do not write that a product, food or practice treats, cures or prevents anything. Features describe the experience and the approach instead.
• Nothing a reader can try. A feature about a business that is not yet open or a product not yet available gives people nowhere to go.
• Superlatives without detail. “The best”, “unique” and “made with love” appear everywhere. What the food tastes like or how the service works is what readers remember.
• Every offering in one piece. A feature that lists the full menu, range or program reads like a brochure. One story, clearly told, serves you better.