Get Featured in Jezebel

Jezebel is a general news publication, which means it weighs every story against everything else competing for attention at that moment. Coverage earned through a cold pitch usually goes to names that are already widely known or to events too big to ignore. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on jezebel.com inside the window written into your scope, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Jezebel covers

Jezebel is a general news publication serving readers in the United States. Publications of this kind do not confine themselves to one beat. They carry a broad mix of subjects, which can include current events, business, technology, culture, lifestyle and the people behind notable work. The common thread is not a topic but an audience: readers who want to stay informed across many areas and prefer to find it in one publication instead of a dozen specialist ones.

General-interest writing favors stories over announcements. It asks who the person is, what they did, why it matters and what a reader can take from it. That suits founders with a path worth retelling, brands with a product people use, creators with a following, authors with an idea and organizations with a mission. The subject can come from almost any field, as long as the telling makes sense to someone outside it.

Who reads Jezebel

Jezebel serves a general readership in the United States. General news audiences are mixed by nature: professionals, business owners, students, parents, retirees and anyone else who wants to keep up with what is happening. They are not gathered around one job title or interest. They read to stay informed, to find something worth sharing and to learn about people and ideas they would not otherwise come across.

That makes a Jezebel feature useful well beyond the moment it appears. General news coverage is the kind of proof people check when they look you up: a news publication describing who you are and what you do in its own pages. It supports a sales conversation, a funding round, a book launch, a grant application or a job search, because it shows your story holds up outside your own channels.

Being seen by readers across the United States

Companies that operate in more than one state need recognition that is not tied to one place. Jezebel reaches a national audience, so a feature there is relevant to buyers and partners wherever they are in the United States. That breadth matters when a prospect in another region searches your name and wants to see that you are known outside your hometown.

The businesses that ask for coverage in the United States tend to have customers in many places: e-commerce stores, national service providers, manufacturers and technology companies. Individuals come too, such as entrepreneurs, investors and public figures who need a credible national reference. International brands entering the American market make up another steady group.

A story is ready for Jezebel when it can be explained to a stranger in two sentences. General-interest readers respond to specifics: the moment a business started, the problem it set out to fix, the years of work behind a book, the people an organization serves. Vague ambition does not hold attention. A clear subject, real details and an honest account do.

Most subjects fit more than one of the angles below. Our job is to select the single one that gives a broad audience in the United States the clearest reason to keep reading.

What weakens a pitch

• Industry jargon. A general reader does not know your field’s vocabulary, and a story that needs a glossary will lose them in the first paragraph.
• Pure promotion. A list of features or services reads as an advertisement, and readers of general news skip anything that sounds like a sales page.
• Claims that cannot be supported. Everything we write has to be true, so results, titles and firsts need to be accurate and checkable.
• No clear subject. A piece that tries to cover the company, the founder and every product at once ends up saying very little.