Get Featured in The Tribune

The Tribune is a general news publication, which means it weighs every story against everything else competing for attention at that moment. Coverage earned through a cold pitch usually goes to names that are already widely known or to events too big to ignore. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on tribuneindia.com inside a written window, usually one to three days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Tribune covers

The Tribune is a general news publication serving readers in India. Publications of this kind do not confine themselves to one beat. They carry a broad mix of subjects, which can include current events, business, technology, culture, lifestyle and the people behind notable work. The common thread is not a topic but an audience: readers who want to stay informed across many areas and prefer to find it in one publication instead of a dozen specialist ones.

General-interest writing favors stories over announcements. It asks who the person is, what they did, why it matters and what a reader can take from it. That suits founders with a path worth retelling, brands with a product people use, creators with a following, authors with an idea and organizations with a mission. The subject can come from almost any field, as long as the telling makes sense to someone outside it.

Who reads The Tribune

The Tribune serves a general readership in India. General news audiences are mixed by nature: professionals, business owners, students, parents, retirees and anyone else who wants to keep up with what is happening. They are not gathered around one job title or interest. They read to stay informed, to find something worth sharing and to learn about people and ideas they would not otherwise come across.

That makes a Tribune feature useful well beyond the moment it appears. General news coverage is the kind of proof people check when they look you up: a news publication describing who you are and what you do in its own pages. It supports a sales conversation, a funding round, a book launch, a grant application or a job search, because it shows your story holds up outside your own channels.

The value of being read in India

Recognition in India is easier to build through sources that Indians already read. The Tribune is one of them, so a feature there introduces your company in a familiar setting. That is useful for selling to nearby customers, for conversations with distributors and investors, and for the searches people run before replying to a proposal. Readers who see your name there are meeting it in a context they know.

Those who want to be seen in India range from early-stage ventures to established exporters. Many work in software, financial services, pharmaceuticals, retail or hospitality. Others are overseas firms that plan to hire in the country or sell to Indian customers for the first time.

A story is ready for The Tribune when it can be explained to a stranger in two sentences. General-interest readers respond to specifics: the moment a business started, the problem it set out to fix, the years of work behind a book, the people an organization serves. Vague ambition does not hold attention. A clear subject, real details and an honest account do.

We start by choosing one angle from the list below and building the piece around it. If you are unsure which applies, tell us what you do and we will find the one a general reader would respond to.

What weakens a pitch

• Industry jargon. A general reader does not know your field’s vocabulary, and a story that needs a glossary will lose them in the first paragraph.
• Pure promotion. A list of features or services reads as an advertisement, and readers of general news skip anything that sounds like a sales page.
• Claims that cannot be supported. Everything we write has to be true, so results, titles and firsts need to be accurate and checkable.
• No clear subject. A piece that tries to cover the company, the founder and every product at once ends up saying very little.