Get Featured in Toronto Sun

Local reporters have to choose from a long list of community stories every week, and a business announcement rarely tops that list. Getting Toronto Sun to cover your opening, milestone or project on your own usually means repeated pitching and a lot of waiting. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on torontosun.com inside a written window, usually four to six weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Toronto Sun covers

Every community has stories that never reach a national outlet: a new clinic, a restaurant changing hands, a nonprofit campaign, a planning decision, a team’s season. Local news publications exist to report them. Toronto Sun is one such publication, serving readers in Ontario, and its coverage, published at torontosun.com, is built around what is happening in its own area and who is involved.

Local publications favor concrete detail over big claims. Where is it, when does it open, who runs it, what does it mean for the neighborhood. A story that answers those questions plainly reads like news. That applies equally to a family business, a medical or legal practice, a charity, a festival or a company arriving from elsewhere, and it is the standard a feature should meet.

Who reads Toronto Sun

For most organizations with a local customer base, the people who matter most live within driving distance. Those are the readers a publication like Toronto Sun serves in Ontario: residents, families, professionals, owners and community groups who follow local news to stay informed about the place they call home and the businesses and people in it.

A story in a community publication does two jobs. It introduces you to readers who live in your service area, and it becomes a piece of proof you can point to afterward. Nonprofits use local coverage with donors and volunteers, founders with investors and new hires, and authors and artists with venues, bookstores and galleries.

How coverage in Ontario supports your business

Trust in Ontario is often built through domestic sources. When Toronto Sun covers a business, the story reaches readers who live, shop and invest in the country. That audience includes the customers you want, the partners you may need, and the people who will search your name before they agree to a meeting. A feature there lets all three groups see your business described in a Canadian context.

Demand comes from small and mid-sized Canadian businesses, from professional practices competing in major cities, and from hospitality and travel operators. A further share comes from companies headquartered in other countries that sell into Ontario and want coverage Canadian buyers will regard as their own.

The question every local reader asks is simple: what does this have to do with here? A good feature answers it in the first lines. That can be an address, a hometown, a local client base, a community project or a new service for residents. Everything else in the story builds on that connection.

Before drafting, we identify the strongest of the angles below. Owners often overlook the story behind the business, such as why they started or whom they serve, and it is frequently the one readers remember.

What weakens a pitch

• Nothing new. A local story needs a reason to run now, such as a date, a change, an event or a recent result.
• Missing details. Without a location, a description of what you do and a clear timeline, a feature reads as generic and local readers move on.
• Claims that cannot be supported. Local readers know the area and will notice exaggeration, and we only write what is accurate.
• A story with no people in it. Community news is about neighbors, so a feature needs an owner, a team or a client perspective.