Get Featured in Financial Post

The business press rewards companies that are already visible, and overlooks many that are simply good at what they do. Financial Post is a business publication, and earning a place in one normally means waiting for a deal, a milestone or a reporter’s interest to line up. With a guaranteed placement, the outlet is confirmed first, you approve every word, and the article publishes on financialpost.com inside the window written into your scope, usually four to six weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Financial Post covers

Business coverage is about decisions and their consequences. As a business publication for readers in Canada, Financial Post belongs to a category that follows how companies are started, financed, managed and grown, along with the markets and policies around them. Alongside news, business publications run founder stories, executive interviews, company profiles and practical pieces on strategy, hiring, sales and money that readers can apply to their own work.

The voice of business coverage is direct and factual. It treats a company as something to be understood: what it sells, who buys it, how it makes money and what makes it different from the alternatives. A story about a founder who found an overlooked market, a firm that grew through a difficult period, or an executive with a clear view of where an industry is heading all fit naturally in a publication of this kind.

Who reads Financial Post

Business readers in Canada share a habit: they look people up. Financial Post serves an audience of owners, operators, financiers and advisers who check who they are dealing with before a meeting, a deal or a hire. Reading the business press is part of how they form a view of a company, and coverage there shapes a first impression well before any conversation begins.

Being covered in the business press changes how a company is received. When a prospect, a banker or a potential partner looks you up and finds a Financial Post feature, they meet your story told clearly and in a business context. For consultants, financial firms and B2B companies whose sales depend on trust, that kind of coverage often does more than any brochure.

Why a presence in Canada is worth having

Trust in Canada is often built through domestic sources. When Financial Post covers a business, the story reaches readers who live, shop and invest in the country. That audience includes the customers you want, the partners you may need, and the people who will search your name before they agree to a meeting. A feature there lets all three groups see your business described in a Canadian context.

Demand comes from small and mid-sized Canadian businesses, from professional practices competing in major cities, and from hospitality and travel operators. A further share comes from companies headquartered in other countries that sell into Canada and want coverage Canadian buyers will regard as their own.

The question a business reader brings to any company story is simple: what is actually happening here. A feature answers it well when it is anchored to something real, such as a launch, a growth milestone, a new market, a leadership change or a well-argued view of an industry. Claims need support, and plain language works better than jargon.

Before drafting, we identify the strongest of the angles below. Founders often overlook the decision or turning point that shaped the company, and that is frequently the part business readers find most interesting.

What weakens a pitch

• Vague ambition. Saying a company plans to change its industry means little without what it has already done, for whom, and with what result.
• Jargon. Terms that only make sense inside your sector lose the wider business reader, who wants the plain version of what you do.
• Old news presented as new. A milestone from years ago needs a present-day reason to be told, such as what it led to.
• Comparisons you cannot prove. Calling yourself the best or the first invites doubt unless the facts are there to show it.