Get Featured in CBR

Attention is the currency of entertainment, which makes space in a publication like CBR hard to win. Stories pitched cold compete with premieres, award seasons and celebrity news, and most of them never receive a reply. A guaranteed placement removes that uncertainty: the piece is arranged with the publication in advance, you approve the draft, and it publishes on cbr.com inside a written window, usually one week. It is a real article on the site that you can put in a proposal, a deck or a profile.

What CBR covers

Entertainment coverage is about people as much as projects, and CBR belongs to that tradition for its readers in the United States. A publication of this kind follows actors, filmmakers, producers, creators and public figures, along with the films, series, events and venues they are attached to. Its pages are where an audience learns who someone is, what they have made and why it deserves a look.

The tone is lively, direct and written for fans, not for the industry’s back office. A feature works when it gives readers someone to follow or something to watch, attend or try. That is why profiles of rising actors, creators with a growing following, independent filmmakers, producers and nightlife or event businesses sit comfortably next to release news, as long as the story has a face and a clear point.

Who reads CBR

Entertainment readers choose what they read for pleasure, and that is the audience CBR serves in the United States. They are fans first: curious about new faces, loyal to the people and shows they like, and quick to look someone up after reading about them. Coverage in this category is also a reference point for bookers, agents, event organizers and brands deciding who to work with.

The value is in the match between subject and setting. Your story appears where entertainment readers already look, under the name of a publication in your own field, and it can be shared wherever you need it. For talent, that is a line on the résumé that carries weight. For a brand or event business, it is evidence that others can check.

Being seen by readers across the United States

National readers in the United States often meet a company for the first time through the publications they follow. A feature in CBR gives that introduction a setting people across the country know. It can help in conversations with distributors, retailers, lenders and prospective hires, and it gives anyone in the United States who researches your name a recognizable source to read.

National coverage in the United States is usually sought by companies that sell online or across many states, including consumer brands, software firms, financial and health services, and franchise systems. Founders, executives, authors and experts building a nationwide profile ask for it as well, as do foreign companies introducing a product to American buyers.

Timing does a lot of the work in entertainment. A piece tied to a release, a casting, a launch, a season of events or an anniversary reads as news, while the same piece without a hook reads as a biography. Pair the moment with one memorable thread about you, and a CBR reader has a reason to keep reading and to look you up.

We start by choosing one angle from the list below and building the piece around it. Most people have two or three that could work, and part of our job is deciding which fits this audience best.

What weakens a pitch

• A biography with no hook. A life story without a release, an event or a milestone gives readers no reason to read it this month.
• Promotional language. “The hottest”, “the best” and “the next big thing” are claims readers skip. Specific work and specific moments are what they remember.
• Claims that cannot be shown. Roles, bookings, deals and audience figures have to be real, because we only write what can be supported.
• No personality on the page. Entertainment coverage is about people, so a feature that reads like a company brochure misses what this audience comes for.