Get Featured in The Arizona Republic

The Arizona Republic covers Phoenix and the state: government and elections, growth and real estate, water, the border, business, the Suns, Cardinals and Diamondbacks, dining and things to do. Earned coverage usually goes to large employers, public officials and the developments reshaping the Valley. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on azcentral.com within a window stated in writing, usually one to two weeks. It is a real article on the site that you can put in a proposal, a deck or a profile.

What The Arizona Republic covers

The Arizona Republic is the state’s largest newspaper and publishes online as azcentral. It reports on Phoenix, Scottsdale, Mesa, Tempe, Chandler, Glendale and the rest of the Valley, on Tucson and rural Arizona, and on the issues that define the state: rapid growth, housing, water, heat, the border and closely watched elections. Sports, dining, travel and things-to-do coverage are a large part of what readers come for.

The voice is practical and service-minded, written for a state where many readers arrived recently and want to understand where they live. Stories that explain something useful or introduce someone worth knowing do well: a restaurant group growing across the Valley, a technology firm hiring in Chandler, a builder addressing the housing shortage, a Scottsdale wellness brand, or a nonprofit helping residents through the summer heat.

Who reads The Arizona Republic

Readers are Arizonans of every tenure: lifelong residents, families who moved to the Valley last year, retirees, seasonal visitors, small-business owners, real estate and construction professionals, and fans of the state’s teams and universities. They use azcentral to decide where to eat, what to do this weekend, how to vote and what is being built near them.

For a business that depends on Arizona customers, that makes a Republic feature a practical asset. It is a name homeowners, patients, diners, investors and city officials already trust, and it helps newcomers choose between companies they have never heard of. The piece belongs in a sales folder, a franchise packet, a waiting room or a listing presentation.

The Republic writes for a fast-changing state, so a feature works when it helps readers make sense of that change. The strongest pieces name the city, explain what the business or person does in plain terms, show evidence of demand or results, and connect the story to something Arizonans already care about, from housing and heat to weekend plans.

We begin by sorting through the angles below to find the one Arizonans will care about. Clients tend to underrate the relocation story, yet why someone chose Arizona is often what readers remember.

What weakens a pitch

• A story with no Arizona in it. If the piece could run in any state, azcentral readers have no reason to care.
• Growth claims without evidence. Readers will look for locations, hires or customers, and everything we write must be true.
• Sales copy. A list of services and a phone number is an advertisement, and Republic readers expect a story with a person in it.
• Covering the whole state at once. One city, one project or one customer problem makes a clearer and more convincing feature.