Get Featured on Yahoo Finance

Yahoo Finance covers stock markets, earnings, the economy, crypto, personal finance and the companies behind the tickers. Its own newsroom spends most of its attention on large public companies, market-moving events and economic data, which leaves little room for private businesses and smaller names. A guaranteed placement works differently: it is arranged with the publication before any writing starts, you sign off on the draft, and it goes live on finance.yahoo.com within a window stated in writing, usually three to five days. It is a real article on the site that you can put in a proposal, a deck or a profile.

What Yahoo Finance covers

Yahoo Finance is where a large share of everyday investors check the market. It combines live quotes, charts, portfolio tracking and watchlists with a steady stream of news on stocks, earnings, the economy, interest rates, crypto, housing and personal finance. Company pages gather headlines, financials and analyst estimates in one place, and its video programming follows the trading day from the opening bell to the close.

The voice is direct and numbers-first. Readers arrive with a ticker or a question in mind, so stories that belong here tie a company to something measurable: revenue growth, a funding round, a product launch, an acquisition, a new market or a leadership change. Business news from private companies sits alongside market coverage when it is concrete, current and clear about what changed.

Who reads Yahoo Finance

Yahoo Finance readers are individual investors managing their own portfolios, shareholders following a single company, financial advisers, analysts, executives and founders, and people who simply want to know what the market did today. The audience is global and heaviest in the United States. Many check it throughout the trading day, and they tend to look a company up before they buy from it, invest in it or partner with it.

For a founder, a growing company or a firm preparing to raise money, a Yahoo Finance feature places your name on a site that investors, lenders and business partners already trust for financial information. It is a credential that works in investor updates, pitch decks, sales conversations and “as seen on” sections, and one that customers outside your industry recognize immediately.

A story works on Yahoo Finance when a reader can tell within two sentences what happened and why it matters to the business. Lead with the event: the round closed, the product shipped, the contract signed, the market entered. Then give the figures you can stand behind and the context that shows where the company is heading.

Before drafting, we pick the strongest of the angles below. Companies often lead with their mission when the more persuasive story is a number, a customer or a date.

What weakens a pitch

• Announcements with no news in them. A new website or a rebrand is not a business event that Yahoo Finance readers will care about.
• Figures that cannot be supported. This audience checks numbers for a living, and everything we write must be true.
• Stock promotion. We do not write forecasts, buy recommendations or anything that reads as investment advice about your shares or token.
• Mission statements in place of facts. Vision is fine as context, but the story needs an event, a figure or a decision.