Sony Music AWAL – CHOSZN – Open Letter

Challenge:

We were tasked with the responsibility to push Sony AWAL’s newest artist Choszn’s new single “Open Letter” on Spotify, TikTok, and land a premier on a major music website.

Solution: 

Utilize Spotify Editorial & third party playlisting, TikTok influencers, and perform PR outreach so music sites featuring up and coming artists.

Execution:

Through Editorial & organic third party playlisting on Spotify, and TikTok influencers and editorial coverage on Notion – the record passed over 1M streams in 90 days

Notable Achievements:

• 1M+ Spotify Streams > 90 Days
• 30M TikTok Views
• Editorial Placements on Spotify – Acoustic Soul, Lowkey, R&B Weekly