Sony Music AWAL – CHOSZN – Open Letter
Task
We were tasked with the responsibility to push Sony AWAL’s newest artist Choszn’s new single “Open Letter” on Spotify, TikTok, and land a premier on a major music website.
Project Details:
Challenge:
We were tasked with the responsibility to push Sony AWAL’s newest artist Choszn’s new single “Open Letter” on Spotify, TikTok, and land a premier on a major music website.
Solution:
Utilize Spotify Editorial & third party playlisting, TikTok influencers, and perform PR outreach so music sites featuring up and coming artists.
Execution:
Through Editorial & organic third party playlisting on Spotify, and TikTok influencers and editorial coverage on Notion – the record passed over 1M streams in 90 days
Notable Achievements:
- 1M+ Spotify Streams > 90 Days
- 30M TikTok Views
- Editorial Placements on Spotify – Acoustic Soul, Lowkey, R&B Weekly
Collaboration
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