Cardi B x FendiDa Rappa
Task
Utilize creative & strategic content placements on Instagram viral hip hop pages to create awareness around a collaborative release.
Challenge:
We were tasked with the responsibility to execute a social media and public relations campaign for “Point Me 2”
Solution:
Utilize major hip hop social media pages to create a trending narrative and content + execute PR outreach to major hip hop websites with a PR Release.
Execution:
Curated content posted to huge Instagram with pages like @rap, @nojumper, @akademiks, and more.
Pitching to major article music websites utilizing the major act in the collaboration as story opening leverage.
Notable Achievements:
- 50M+ Views on Instagram with pages like @rap, @nojumper, @akademiks, and more posting about the collaboration.
- Major Article Features – Billboard, BET, Complex, Vibe, Hot New Hip Hop & Fader & more!
Collaboration
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We’re a team of experienced creatives who are excited about unique ideas and who build amazing brands by crafting top-notch PR and marketing campaigns.